The upcoming Signature Series | Growth is coming. The question is: Will we shape it, or will it shape us?
In a recent episode spotlighting the upcoming Signature Series, Brad Fain and Ron Fain laid out a year-long conversation that could shape the future of Prescott, Prescott Valley, and greater Yavapai County.
Join us on February 17th from 3 pm to 5 pm at the Center on Rosser Street in Prescott. Registration is required
At the center of the discussion? Housing, planning, open space, and water—four issues that touch every resident, whether you’ve lived here for decades or just arrived.
“The Missing Middle” Who Gets to Live Here?
Prescott recently ranked among the Top 10 luxury home markets, according to Realtor.com. Rising values are great for homeowners. Equity grows. Assets strengthen.
But there’s a catch.
If teachers, nurses, hospitality workers, techs, and first responders can’t afford to live where they work, the long-term health of the community is at risk. That workforce, the “Missing Middle,” is the backbone of daily life.
Without attainable housing:
- Service workers move farther away.
- Commute times increase.
- Local businesses struggle to hire.
- Long-term home values may destabilize.
The first Signature Series event (February 17) tackles this head-on in a town-hall format at the Center on Rosser Street in Prescott.
Featured Panelists Include:
- Danny Court (with Elliott D. Pollack & Company) is presenting growth data and migration trends.
- Dave Everson of Mandalay Homes discusses attainable home construction challenges.
- Nicole Kennedy, former Workforce Housing Committee chair for the City of Prescott.
- Dr. Anthony Torres, President and CEOof Dignity Health, is addressing workforce recruitment realities.
The goal isn’t advocacy for a specific project. It’s education. Data. Dialogue.
Because growth is already happening.
Even a modest 2% annual growth rate across a region of 120,000–150,000 people means 2,000 to 3,000 new residents each year.
If we don’t plan for them, the alternative isn’t “no growth.”
It’s unplanned growth.
